ETAM
A series of FOOH videos created for Etam.
Blending digital illusion with the Parisian landscape, the project reimagines familiar city elements through playful scale and unexpected interventions. A kiosk becomes a surreal 3D centerpiece within the streets of Paris, while oversized Etam bags appear throughout the city, transforming everyday locations into bold visual moments.
Balancing humor, spectacle, and urban context, the series plays with perception and scale, turning the city itself into a stage for the brand.
