Moving away from traditional Spicebomb films, this campaign takes a more lifestyle-driven approach while staying true to Viktor & Rolf’s theatrical and transformative spirit, embodied by Gavin Casalegno.
We first see Gavin as a public figure, but as he unpins the Spicebomb bottle, a shift occurs, drawing us from observer to insider and revealing a more intimate, sensual, and explosive side of Gavin.
Art Director in Paris (FR)
Agencies
UZIK, Mazarine Digital
Brands
André, Klorane, Dior, Nina Ricci, Sushi Shop, Vichy, Christophe Robin
